Christina Ashmore is the Managing Director of IFSE Institute (IFSE), a not-for-profit organization providing education to the financial services industry. She has worked for IFSE and its parent organization, the Investment Funds Institute of Canada for the past 17 years, acquiring experience and expertise in the areas of strategic planning, course and exam development, operations, IT, sales and marketing, regulatory relations and human resources.
Since IFSE is recognized by Canadian securities and insurance regulatory authorities, Christina has experience building relationships with regulators and works to ensure IFSE’s proficiency exams and certification programs meet the standards set by the industry.
Christina obtained her Bachelor of Commerce degree from the University of Alberta and holds the Certified Financial Planner® designation. Prior to joining IFSE, Christina worked for several years in the financial services industry as a financial planner. Recently, she completed the Institute of Corporate Directors – University of Toronto’s Rotman School of Management Not-For-Profit Program.
Originally from Hong Kong, Christina immigrated to Canada with her family at the age of two. Growing up in Edmonton, Alberta, she learned to integrate into a new culture and appreciates the challenges new immigrants can face. As an advocate for inclusion and diversity, Christina actively promotes these concepts in the workplace which is reflected by the diverse backgrounds of those working at IFSE including new immigrants to Canada.
In her spare time, Christina enjoys travelling, hiking, cooking and skiing with her husband and two children. She also volunteers her time teaching financial literacy workshops to school kids through Junior Achievement and helping needy families in the Greater Toronto Area through Holiday Helpers.